Bugles: Buglefingers Commercial
Bugles asked for a video concept to use in the digital space. We wanted to tie-in the nostalgia inherent in the product, but also focus on its most prominent physical feature: the ability to put them on your fingers. Ultimately, we wanted the spot to be irreverent and fun, while appealing to the Gen X target demo.
In this spot, we get a look into the life of Buglefingers, a man who always has Bugles on his fingers, and how it affects his day-to-day.
The one-minute spot had an average view duration of 52 seconds.
Written by Tony Libera. Produced by 3 Volts. Directed by Bill Prouty.